Growing sustainable teams – An Intro to 5 Key Principles



A common complaint I hear from business owners is that they just don’t have enough time. Flat out with the day to day running of the business they spend all their time working in the business, with no time left over to work on the business. There just doesn’t seem to be enough hours in the day.

The truth is even if we could magically add an extra couple of hours to a 24 hour day, it wouldn’t make a bit of difference – because the problem isn’t time, it’s team. If you find yourself saying you don’t have enough time,  what you are really saying is you don’t have the right team supporting you.


Much like the movie Ocean’s 11 where Brad Pitt assembles a handpicked group of individuals, each with their own unique skill set to pull off the ‘job’ – a business owner has to build the right team around them in order for the business to gain traction, and flourish. But how? So many business owners were never trained on how to be a leader, and with no clear leadership framework, it results in poor leadership effectiveness.


Three of the most common problems I see owners encounter in growing a team are :

  1. The old school, top down hierarchy is missing the mark. Telling people what to do just doesn’t work anymore. It doesn’t invite fresh thinking, and it doesn’t encourage innovation.
  2. People do not want to wait in line for 10 years. Nobody has the time or patience to be held back from growing within the business. Great employees leave, seeking opportunity to grow elsewhere.
  3. The team is not engaged. Employees who are not engaged become dissatisfied when their job lacks meaning and the team stagnates.  


What I have found is that there are 5 key principles for growing a successful and sustainable team.


  1. Common Goal & ‘Why’. Clearly define the the business’s goals and what is is hoping to achieve, and also its essence, its ‘Why’. Establishing these two things help build an office culture that resonates with your team
  2. Team Dynamics. Know and utilize the 3 P’s of your team – personality, performance, and potential.
  3. Organisation Structure. Map out your organisational structure and each roles’ key outcomes.
  4. Operating Rhythm. Set an operating rhythm with daily, weekly, monthly and quarterly catch ups.
  5. Resources and Tools. Having the right procedures & policies in place for project management and communication.


Over subsequent posts I am going to go in depth on these 5 principles and offer some great tips and resources to help you build your ideal team.